CFA Level 1 Exam · 10 min read 2026 Blueprint Verified

CFA Level I Equity Investments Cheat Sheet (2026): Key Formulas, Rules, and Mnemonics

Rob Pfleghardt

10-year Price Waterhouse alumnus · Founder of VoraPrep · Former CPA (1987–2024) · with the VoraPrep Editorial Team

CFA Level I Equity Investments Cheat Sheet (2026): Key Formulas, Rules, and Mnemonics
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Key Takeaways

  • Choosing the right valuation model for the scenario is more important than memorizing every formula variation.
  • The most common calculation error is using the dividend just paid (D₀) instead of the next expected dividend (D₁) in the Gordon Growth Model.
  • Free Cash Flow to the Firm (FCFF) must be discounted at the WACC, while FCFE and dividends are discounted at the cost of equity.
  • Enterprise Value (EV) multiples like EV/EBITDA are superior to P/E for comparing firms with different capital structures.
  • The three forms of market efficiency (weak, semi-strong, strong) dictate which types of information are already reflected in stock prices.
  • A company's terminal value often constitutes over 50% of its total valuation in a DCF model, making the long-term growth assumption critical.

Equity Investments accounts for up to 12% of your CFA Level I score. Yet most candidates who fail this section don't miss questions because they forgot a formula; they miss them because they chose the wrong formula for the company described in the vignette. This guide teaches you the judgment to pick the right tool for the job.

Quick answer

The 2026 CFA Level I Equity Investments section (10-12% weight) tests your ability to select and apply the correct valuation model (DDM, FCF, Relative, Residual Income) based on a company's characteristics. Success requires understanding model assumptions and avoiding common traps like using the wrong discount rate.

Key facts

Official Body
CFA Institute
Exam Weight (2026)
10–12% of the total Level I exam.
Key Topics
Market organization, industry and company analysis, and equity valuation.
Recommended Study Hours
30-40 hours, as part of the 300+ total for Level I.
Pass Rate
The CFA Institute reports the May 2024 Level I pass rate was 37% (CFA Institute).
Exam Format
Multiple-choice questions presented in vignettes.

The #1 Mistake Candidates Make in Equity Valuation

The single biggest mistake is a failure of judgment, not memory. It's applying a model to a company whose characteristics violate the model's core assumptions.

The exam will give you a vignette about a company. Your first job is to classify it. Is it a mature, dividend-paying utility company? Or a high-growth tech startup with negative earnings? Your answer dictates your valuation approach.

  • Mature, stable dividend-payer? A Dividend Discount Model (DDM) like the Gordon Growth Model is a strong candidate.
  • Non-dividend-paying or erratic dividend history? DDM is useless. You must use a Free Cash Flow (FCF) or Residual Income (RI) model.
  • Negative FCF due to heavy investment but positive earnings? Residual Income is often the best choice.
  • Need a quick sanity check or valuing a private company? Relative valuation using multiples from comparable public companies is your tool.

The examiner will provide the data to calculate a value using an inappropriate model. The resulting wrong answer will be waiting for you as a distractor. Don't fall for it. Think first, calculate second.

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Which Valuation Model Should You Use? A Decision Framework

Your ability to select the appropriate model is the primary skill tested. This table summarizes your main options for the Level I exam.
Model TypeKey ModelsBest Used When...Key Assumption / Limitation
Dividend Discount (DDM)Gordon Growth, 2-StageThe company is mature, stable, and pays dividends that grow at a reasonable rate.Highly sensitive to growth (g) and cost of equity (r) estimates. Useless for non-dividend-paying firms.
Free Cash Flow (FCF)FCFF, FCFEThe company doesn't pay dividends or has unpredictable dividend patterns. Useful for a control perspective.Requires detailed forecasts of capital expenditures and working capital. Terminal value is a huge driver.
Relative ValuationP/E, P/B, P/S, EV/EBITDAA quick valuation is needed and a set of clearly comparable public companies exists.Assumes the market is pricing the comparable companies correctly. Can easily propagate mispricing.
Residual Income (RI)RI = Net Income − (Equity Capital × Cost of Equity)The company has negative free cash flow in the short term but positive earnings. Book value is meaningful.Relies heavily on accounting data (book value, net income), which can be subject to manipulation.

What are the Essential Formulas for Equity Investments?

Once you've chosen the right model, you need to execute the calculation flawlessly. Here are the non-negotiable formulas.

Dividend Discount Models (DDM)

Values a stock based on the present value of its future dividends.
Formula: Gordon Growth Model (GGM) V₀ = D₁ ÷ (r − g)
  • V₀: Current stock value
  • D₁: Next year's expected dividend (D₀ × (1 + g))
  • r: Cost of equity
  • g: Constant dividend growth rate
Rule: This model is only valid if the cost of equity (r) is greater than the growth rate (g).

Free Cash Flow (FCF) Models

Values the firm or its equity by discounting expected free cash flows.
Formula: Free Cash Flow to Firm (FCFF) FCFF = NI + NCC + Int(1 − Tax Rate) − CapEx − ΔWC
  • NI: Net Income
  • NCC: Non-Cash Charges (like depreciation)
  • Int: Interest Expense
  • CapEx: Capital Expenditures
  • ΔWC: Change in Working Capital
Rule: Discount FCFF using the Weighted Average Cost of Capital (WACC) to find firm value.
Formula: Free Cash Flow to Equity (FCFE) FCFE = NI + NCC − CapEx − ΔWC + Net Borrowing Rule: Discount FCFE using the cost of equity (r) to find the value of equity directly. You can also derive FCFE from FCFF: FCFE = FCFF − Int(1 − Tax Rate) + Net Borrowing.

Relative Valuation & Multiples

Values a company by comparing it to similar companies using standardized ratios.
  • Price-to-Earnings (P/E): Market Price per Share ÷ Earnings per Share
  • Price-to-Book (P/B): Market Price per Share ÷ Book Value per Share
  • Enterprise Value to EBITDA (EV/EBITDA): (Market Cap + Debt − Cash) ÷ EBITDA. This is superior for comparing companies with different debt levels.

Required Return (Cost of Equity)

A critical input for all absolute valuation models.
Formula: Capital Asset Pricing Model (CAPM) r = RFR + Beta × (ERₘ − RFR)
  • r: Cost of Equity
  • RFR: Risk-Free Rate
  • ERₘ − RFR: Equity Risk Premium
Worked example: Gordon Growth Model

Geneva Corp. just paid an annual dividend (D₀) of $1.50. The dividend is expected to grow at a constant rate of 4% per year. The company's cost of equity is 10%. Calculate the estimated value of Geneva Corp.'s stock.

Step 1: Calculate the next expected dividend (D₁)

The formula requires the next dividend, not the one just paid. D₁ = D₀ × (1 + g) = $1.50 × (1 + 0.04) = $1.56

Step 2: Check the model's validity

The cost of equity (r = 10%) is greater than the growth rate (g = 4%). The model is valid.

Step 3: Apply the Gordon Growth Model formula

V₀ = D₁ ÷ (r − g) = $1.56 ÷ (0.10 − 0.04) = $1.56 ÷ 0.06 = $26.00

The estimated value of the stock is $26.00.

Exam trap: The most common wrong answer is calculated using D₀ in the numerator: $1.50 ÷ (0.10 - 0.04) = $25.00. The examiner knows you will make this mistake under pressure, and $25.00 will absolutely be an answer choice. Always calculate D₁ first.
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What Qualitative Frameworks Are Tested?

Not all questions involve a calculator. You must also understand the key frameworks for analyzing a company's competitive environment and market context. 1. Industry and Company Analysis:
  • Porter's Five Forces: This framework assesses industry attractiveness by analyzing the (1) threat of new entrants, (2) bargaining power of buyers, (3) bargaining power of suppliers, (4) threat of substitutes, and (5) intensity of rivalry.
  • SWOT Analysis: A simpler framework analyzing a company's internal Strengths and Weaknesses, and external Opportunities and Threats.
  • PESTEL Analysis: A broad framework for analyzing macro-environmental factors: Political, Economic, Social, Technological, Environmental, and Legal.
2. Market Efficiency: The Efficient Market Hypothesis (EMH) is a core concept. You must know the three forms and their implications for investors.
  • Weak Form: Prices reflect all past market data (prices, volume). Technical analysis is useless.
  • Semi-Strong Form: Prices reflect all public information (past data, financial statements, news). Both technical and fundamental analysis are useless.
  • Strong Form: Prices reflect all public and private information. Even inside information is useless for generating excess returns.

The exam will test your ability to identify which form of efficiency is being violated in a given scenario. If a manager consistently earns abnormal returns by trading on non-public information, the market is not strong-form efficient.

How to Use This Cheat Sheet in Your Study Routine

This sheet is a high-yield review tool, not a substitute for the core curriculum.
  • Weekly Review: Spend 20 minutes each week quizzing yourself on the model selection table and the core formulas. Don't just read them; actively recall them from memory.
  • Pre-QBank Primer: Before starting a block of practice questions, quickly review the relevant section here. This primes your brain and helps you connect theory to application. For example, before a DDM quiz, review the GGM formula and the D₀ vs. D₁ trap.
  • Post-Mortem Analysis: After you complete a set of questions, use this sheet to diagnose your errors. Did you pick the wrong model? Use the wrong discount rate? Fall for the D₀ trap? Pinpoint the exact failure. VoraPrep's 2,500+ question bank provides detailed explanations for every answer choice, helping you see precisely where your logic went wrong.

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CFA Level 1: Ethical and Professional Standards (Standard II(A))

Under the CFA Institute Code of Ethics and Standards of Professional Conduct (Standard II(A): Material Nonpublic Information), an equity analyst who pieces together nonpublic, immaterial observations from store visits with public industry data to reach an investment conclusion has:

Frequently asked questions

What are the most tested equity valuation models for CFA Level I?

The most frequently tested models are the Dividend Discount Models (especially the Gordon Growth Model), Free Cash Flow models (FCFF and FCFE), and relative valuation using multiples like P/E and EV/EBITDA. You must know the assumptions and appropriate use case for each.

How much of the CFA Level I exam is Equity Investments?

Equity Investments carries a weight of 10-12% on the CFA Level I exam for 2026. This makes it a significant topic area, comparable in weight to Fixed Income and Financial Statement Analysis.

What is the most common mistake in DDM calculations?

The single most common calculation mistake is using the dividend that was just paid (D₀) in the numerator of the Gordon Growth Model instead of calculating the next expected dividend (D₁). This simple error leads directly to a common distractor answer.

When should I use WACC versus the cost of equity as a discount rate?

Use the Weighted Average Cost of Capital (WACC) when you are discounting cash flows available to the entire firm (all capital providers), which is Free Cash Flow to the Firm (FCFF). Use the cost of equity (r) when discounting cash flows available only to equity holders, such as dividends (in a DDM) or Free Cash Flow to Equity (FCFE).

,499, 2,400+ MCQs, 80 lessons) vs.

Official resources and references

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About the Author: Rob Pfleghardt

Rob Pfleghardt is the founder of VoraPrep, a comprehensive exam prep platform across 30 professional licensure and certification exams in Accounting & Tax (CPA, EA, CMA, CFE, CPP, CGFM), Securities & Wealth (CFP, SIE, FINRA Series, CFA, FRM), Audit & Cyber (CISA, CIA, CRISC, CISM, CISSP, CCSP, Security+, CIPP/US), HR Leadership (SHRM-CP, PHR), and Federal Regulatory (CBLE). A Virginia Tech graduate in Accounting and Finance, Rob began his career at Price Waterhouse, spending a decade in audit and IT consulting. After holding a CPA license for 37 years (1987–2024) and scaling his own enterprise IT consultancy serving commercial and federal clients, Rob launched VoraPrep to build adaptive training technology and blueprint-aligned curriculum for working professionals.

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