Official College Board CLEP Content Domains & Weights
Domain 113% of Exam
Role of Marketing in Society & Competitive Strategy
Value Creation, Ethics & Regulatory EnvironmentStrategic Marketing Planning & Porter Advantage
Domain 227% of Exam
Target Marketing, Buyer Behavior & Market Research
Segmentation, Targeting & Positioning (STP)Consumer vs. B2B Buying ProcessesPrimary/Secondary Market Research & Analytics
Domain 348% of Exam
Marketing Mix (4Ps): Product, Pricing, Channels & Promotion
Product Lifecycle, Branding & ServicesCost-Plus, Value, Elasticity & Breakeven PricingSupply Chain Channels & Integrated Marketing Communications
Domain 412% of Exam
Digital E-Commerce, Customer Lifetime Value & Global Markets
Digital Marketing & CRM RetentionGlobal Market Entry & Standardization vs. Adaptation
Official Exam Specifications
Official Exam Length100 Questions / 90 Mins
ACE Passing Scaled Score50 (Scale 20–80)
Open-Sit Registration Fee$93 ($0 DANTES Military)
Accepting Institutions2,900+ Accredited Colleges
Licensure Career Bridge
Mastering CLEP Principles of Marketing builds direct foundational fluency for CMA Strategic Pricing/Market Analysis & Business Electives while earning 3 college credits toward the 150-hour CPA bridge.